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Lacrose

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Delhi -based menswear Brand, Lacrosse was established in 2003 by . The brand aims at providing complete bottomwear to men at an affordable range. The brand has a production capacity of producing 30,000 pieces per month. The brand is owned by and Manoj Monga.

Brand USP: Comfort bottomwear for men. The brand has its own in-house manufacturing unit with creative team of designers who believe in developing new range offering in competitive prices.

Product Assortment: A complete range of bottomwear for men

Target consumers: The brand is aimed at men within the age group of 25-40 years old.

Total no. of MBOs: 450+

Turning point(s) in brand’s life: Two years back the brand had developed good team of designers and production staff.

The targeted towns or cities in the next couple of years: The brand plans to expand its presence in southern parts of India, Hyderabad, Bengaluru and Chennai.

Growth in 2014: 30%