Delhi -based menswear Brand, Lacrosse was established in 2003 by County Clothing Co Pvt Ltd. The brand aims at providing complete bottomwear to men at an affordable range. The brand has a production capacity of producing 30,000 pieces per month. The brand is owned by Anil Kumar and Manoj Monga.
Brand USP: Comfort bottomwear for men. The brand has its own in-house manufacturing unit with creative team of designers who believe in developing new range offering in competitive prices.
Product Assortment: A complete range of bottomwear for men
Target consumers: The brand is aimed at men within the age group of 25-40 years old.
Total no. of MBOs: 450+
Turning point(s) in brand’s life: Two years back the brand had developed good team of designers and production staff.
The targeted towns or cities in the next couple of years: The brand plans to expand its presence in southern parts of India, Hyderabad, Bengaluru and Chennai.
Growth in 2014: 30%