Launched in 2000 by Kalamel Garments, Kivon is a leading menswear brand from Gujarat. The fashion brand provides a wide range of shirts in a variety of fabrics.
Brand USP: The brand offers casual, formal and designer shirts. The Indian youth culture embraced Kivon shirts and admired it for the quality, slim-fitting style, colour and unique design.
Target customers: The brand targets men between the age group of 20 and 50 years.
No. of Indian cities currently present in: The brand has presence in 260-270 cities in the country.
Total no. of MBOs: 200
No. of MBOs added in 2014: 50-60
Presence in Large Format Stores: National Handloom, Baazar Kolkatta, Chennai Silk, etc.
New territories or regions added: The brand recently ventured in Punjab and Dubai.
Future expansion plans: Kivon aims at developing business in Haryana, Punjab and Jammu & Kashmir.
Targeted cities in the next couple of years: The brand is focusing on Chandigarh (Punjab), Hyderabad (Andhra Pradesh), Agra and Mathura (Uttar Pradesh).