Established in 1989, Hatsoff Apparels has been one of the leading manufacturers of t-shirts for men. The brand introduced fancy t-shirts for men when the concept was unheard of. With in-house designers and merchandisers, Hatsoff Apparels has an upper hand in creating exclusive and latest designs.
Brand USP: The USP lies in fancy collared t-shirts, which the brand produces for urban youth. Affordable price ranges, countrywide availability and distribution network are other advantages of Hatsoff Apparels.
Target customers: The target customers are men between the age group of 18-30 years. The brand plans to launch new collection for teenagers in the upcoming seasons.
No. of Indian cities currently present in: The brand has presence all over the country.
Total no. of MBOs: 1,200+
No. of MBOs added in 2014: 72
New territories or regions added: The brand recently entered the markets of Madhya Pradesh, Uttarakhand, Kerala and Karnataka.
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