Established in 1999 by Salt Clothing Company, Fingerchips is the largest selling kidswear brand in the country. In a short span, the brand has been able to win customer’s confidence, trust and loyalty. Fingerchips has always satisfied through innovation, creation and quality control measures.
Brand USP: Since the inception, the brand has always been a trend setter in the kidswear segment. It offers various themes like partywear, clubwear, FC Sports, FC Karting, FC Bikes, etc. The product assortment includes t-shirts in trio packs, bottomwear and accessories.
Target customers: The target customer are divided into two categories–kids in the age group of 1-16 years, and young adults in the age group of 18-25 years.
No. of Indian cities currently present in: The brand has presence in all the major metropolitan cities and prominent markets in tier -II and -III cities.
Total no. of MBOs: 600+
Presence in online retail: The brand is retailed through Firstcry, Flipkart and Amazon. FIngerchips further tying-up with Jabong, Myntra, Snapdeal and other kids portals.
Future plans: Fingerchips is planning to launch its own e-commerce portal.
Targeted cities in the next couple of years: The brand is keen to explore the markets of Rajasthan and Gujarat.
Growth percentage (CAGR of last three years): 75%
Franchise requirement: For people who are interested in taking the franchise business of Fingerchips should have the investment of Rs 30 – Rs 40 lakhs, and area of around 500-600 sq.ft.