Crimsoune Club is one of the verticals in the pyramid of Mangla Group, which was founded in 2005. It is nationally recognised for celebrating the essence of smart casual clothing, featuring soothing yet preppy garments with a twist in designs. The brand delivers premium styling in men’s and women’s casualwear including shirts, t-shirts, denims, trousers and winterwear.
Brand USP: Crimsoune Club is best described as design for fun.
Core Product Offering: Men’s and women’s shirts, trousers, denims, t-shirts and winterwear
Target consumers: Crimsoune Club tagets at men and women between the age group of 19 and 50 years.
No. of Indian cities currently present in: 450
Total no. of EBOs: 15
Total no. of MBOs: 2,200
No. of EBOs added in 2014: 6Presence in Large Format Stores: The brand is present at Reliance Trends .
Total no. of flagship store(s): 2
No. of flagship store(s) added in 2014: 2
New territory or region added: UAE
Presence in online retail and multi-channel expansion plans: Crimsoune Club is available on Jabong and shall have sales driven through brand’s own e-commerce portal and other online market places shortly.
Future plans: The brand is launching its own e-commerce portal soon. Crimsoune Club is going to be available in international markets likle US, Canada and Mexico.
The targeted towns or cities in the next couple of years: It is already available pan India.
Growth percentage (CAGR last 3 years): 40%
Brand turnover (estimated for CY2014): Rs 250 crore approximately