Virginia Mall, promoted by the Ramaswamy family is set to become India’s first Entertainment and retail destination. Located in Whitefield, Varthur junction, Bengaluru, the mall will be inaugurated by the end of April 2015.
The Indian cricketing legend Sachin Tendulkar – who is the brand ambassador of Smaaash, officially announced the partnership between Virginia and Smaaash. Speaking of the many highlights of Virginia Mall, Tendulkar said, ‘Virginia Mall will have a two-storeyed Go-Karting track on the terrace. This is something that you actually experience in certain Formula 1 races and the people of Bengaluru are going to have a similar experience. When I’m next in Bengaluru I will try and go there to experience the thrill of it”.
Elaborating on the partnership with Virginia, Shripal Morakhia, Chief Imagination Officer, Smaaash added, “Through our partnership with Virginia, we will deliver an unmatched range of superlative experiences that combines the most innovative in sports, music, dining and virtual-reality.”
South India for all age groups of individuals Speaking on the occasion Vijay Kumar, CEO of Virginia Mall said, “Virginia is on its way to re-define the mall experience in Bengaluru. It will have the right tenant mix based on the catchment to ensure great conversion rates. At Virginia, we believe the growth of every individual retailer in the mall is key to the overall success of the mall and we would work hand in hand with the retailers to create that uniqueness to ensure consistent footfalls.”
The mall is all set to have many new features like mesh beacons, virtual trial rooms, virtual walkthrough terminals, interactive branding spaces, selfie zones, signature walls, etc. Further to which, the “smart mall” concept via the mobile app will enhance the customer experience through interactive maps and mall catalogues and live streaming. The total 3.8 lakh sq ft of mall space will encompass entertainment and cutting edge sports simulators in Cricket, Football, Basketball, F1, Sky Diving, etc. In addition, the mall will house hosts of food options ranging from fine dining, rooftop dining, sports bar, a microbrewery and 50 different world-food stations hosting street food from all around the world.
This innovative concept will combine loads of sport-entertainment, varieties of food from all over the world and vibrant shopping to become ‘The Ultimate Entertainment Destination’ – a first of its kind in South India for all age groups of individuals, families and friends.
Virginia Mall will be launched with a high impact marketing blitz and a wide array of special events including music concerts, cultural events, awards nights and red carpet parties will keep boosting the footfalls. And weekdays will be sought after as the mall will be hosting special corporate events and packages. Thus Virginia-Smaaash is all set to be the entertainment and retail destination of Bengaluru.