Established in 1990 by Nina Lekhi, Baggit is a one of the leading fashion accessory brands. With her love for accessories and creative ideas, Lekhi caters to the need of fun loving urban Indian consumers. The brand has strong belief in ‘beauty without cruelty’ that made it win the PETA Proggy award.
Brand USP: Baggit products are made in India from eco-friendly, vegan materials approved by PETA and is excellent in terms of functionality. The brand offers handy, trendy and chic accessories like bags and wallets in various colours and styles at reasonable prices.
Target customers: Baggit bags are a blend of innovative style and trendy designs, becoming a hit among women belonging to SEC-A; and are meant for users between the age group of 18-35 years.
No. of Indian cities currently present in: The brand has presence in 61 cities across the country.
Total no. of EBOs: 37
Total no. of MBOs: 300+
No. of EBOs added in 2014: 11
No. of MBOs added in 2014: 36
Presence in Large Format Stores: Lifestyle, Shoppers Stop, Pantaloons, Central, Max, Globus, Centro and Chunmun.
Total no. of flagship stores: 6
No. of flagship stores added in 2014: 4
New territories or regions added: The brand recently entered the markets of Mangalore (Karnataka), Punjab and Rajasthan.
Future plans: The brand is envisaging expansion in both online and offline platforms. Soon, it will launch Baggit mobile application. Baggit has plans to open 20 new exclusive brand stores in 2015-16; and to penetrate tier-II cities.
Targeted cities in the next couple of years: They are targeting tier – II cities for expansion.
Franchise requirement: The brand is also looking for expansion via franchise route across the country. The interested franchisees have to invest a minimum of Rs15 lakhs and area of 300 sq.ft.