612 League by Indian Clothing League Pvt Ltd is the brainchild of first generation entrepreneurs who have established it as a favourite brand for kids with commitment and dedication. Launched in 2008 with a pilot design studio, the brand is now available in over 107 cities in just five years.
Brand USP: 612 League is the first Indian brand focusing on pre-teen or tween children, and provides wide range of apparels for kids.
Core Product Offering: Complete apparel for boys and girls for both summer and winter season in knits and wovens
Target consumers: Children in the age group of 4 to14 years
No. of Indian cities currently present in: 110
Total no. of EBOs: 22
Total no. of MBOs: 296
No. of EBOs added in 2014:18
No. of MBOs added in 2014:130
Presence in Large Format Stores: Shoppers Stop, Central, Reliance Trends, Globus, Arvind Megamart Hypercity and Central BFO
Total no. of flagship store(s): 2
No. of flagship store(s) added in 2014:1
New territory/region added: Kolkata and Bihar
Presence in online retail and multi-channel expansion plans: 612 League has presence across leading online retailers like Jabong, Myntra, Flipkart, Amazon, Snapdeal and Ebay. In 2015, the focus of the brand is on revamping the e-commerce portal 612ivyleague.com, and make it more customer friendly and e-commerce oriented.
Future expansion /extension/ diversification plan(s): In 2015-16, 612 League plans to increase its EBO counts to 50. The brand targets to reach 500 points of sale by 2016. The brand is also introducing partywear dresses, innerwear and utilitywear by Autumn Winter 2015.
The targeted towns or cities in the next couple of years: 612 League is working on strengthening its presence in North and North-east regions in 2015.
Growth percentage(CAGR last 3 years): 83%
Brand turnover(estimated for CY2014): Rs 75 crores
Franchise Requirement: The brand is looking for franchisee options pan India. It requires investment of Rs 15 lakhs.
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