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612 League


612 League by is the brainchild of first generation entrepreneurs who have established it as a favourite brand for kids with commitment and dedication. Launched in 2008 with a pilot design studio, the brand is now available in over 107 cities in just five years.

Brand USP: 612 League is the first Indian brand focusing on pre-teen or tween children, and provides wide range of apparels for kids.

Core Product Offering: Complete apparel for boys and girls for both summer and winter season in knits and wovens

Target consumers: Children in the age group of 4 to14 years

No. of Indian cities currently present in: 110

Total no. of EBOs: 22

Total no. of MBOs: 296

No. of EBOs added in 2014:18

No. of MBOs added in 2014:

Presence in Large Format Stores: , Central, , , Arvind Megamart and Central BFO

Total no. of flagship store(s): 2

No. of flagship store(s) added in 2014:1

New territory/region added: Kolkata and Bihar

Presence in online retail and multi-channel expansion plans: 612 League has presence across leading online retailers like Jabong, , , Amazon, Snapdeal and . In 2015, the focus of the brand is on revamping the e-commerce portal 612ivyleague.com, and make it more customer friendly and e-commerce oriented.

Future expansion /extension/ diversification plan(s): In 2015-16, 612 League plans to increase its EBO counts to 50. The brand targets to reach 500 points of sale by 2016. The brand is also introducing partywear dresses, innerwear and utilitywear by Autumn Winter 2015.

The targeted towns or cities in the next couple of years: 612 League is working on strengthening its presence in North and North-east regions in 2015.

Growth percentage(CAGR last 3 years): 83%

Brand turnover(estimated for CY2014):
Rs 75 crores

Franchise Requirement: The brand is looking for franchisee options pan India. It requires investment of Rs 15 lakhs.