Ashapura Intimates Fashion Ltd. has opened its new flagship -Valentine Loungewear showroom at Rajyog, Vardhaman Nagar, Mulund West, Mumbai. As claimed by the company it has distinction to be the first ever largest loungewear showroom not only in Mumbai, but entire Maharashtra. It has been spread over two floors modeled on international architectural design, having distinctive presence in the up-market Mulund shopping locality. Ashapura –Valentine Group has entered into retail segment recently.
The company’s first Valentine showroom spread over 1550 square feet was opened at Hill Road, Bandra, in the month of December 2014. This, Mulund showroom has been second showroom of the Group. This will be followed by new Valentine showrooms coming up at Borivali, Thane and Ghatkopar soon. The company has massive expansion plan to set up 26 Valentine Loungewear showrooms in Greater Mumbai by end of December 2015.
The company also plans to expand retail showrooms on franchise basis across India. The company has emerged having largest product basket globally in a niche segment of lounge wear. With the vertically integrated manufacturing, the 2nd state of the art plant will open in Gujarat in the near future.
Under the ‘Valentine’ brand, the company sells intimate garments such as lounge wear, bridal night wear, honeymoon sets, bathrobes, nightwear, relax-wear, sportswear, leggings, camisole, bra & panties etc. The new loungewear range is meant for gents, ladies, kids and toddlers. The company has export order of Rs 65 crore for the year 2014-15. The company mainly exports to Middle East and now plans to expand its export horizon to other countries. The company has growth rate of 30% per annum. In India, The Group has 130 distributors and products are sold through 13,000 retail outlets across the country. The company has MOUs with online shopping sites like Myntra, Jabong/ Home Shop 18 and own website.