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Jack & Jones


From the house of Bestseller, Jack & Jones is a democratic jeans brand for the fashion conscious men to create their own personal style. The four brand-lines–
originals, vintage, tech and premium–have different target groups and attitude.
The brand sports trendy, relaxed and cool designs; and offers superior fits and great styles.

Brand USP: Denims are the main product category at Jack & Jones; and they provide complete fashion solution for men.

Target customers: The brand targets fashion forward men between 20 and 28 years.

No. of Indian cities currently present in: Jack & Jones is available in 54 cities.

Total no. of EBOs: 61

Total no. of MBOs: 132

No. of EBOs added in 2014: 6

No. of MBOs added in 2014: 39

Total no. of fl agship stores: 6

No. of flagship stores added in 2014: 1

Presence in Large Format Stores: Central, Lifestyle, Shoppers Stop, Splash, Westside, Kapsons, Iconic, Samarth, Jade Blue, Sohum, ATJ, My Ways and No Exit.

New territories added: Akola (Mahrashtra), Cuttack (Orissa), Jammu (Jammu & Kashmir), Karnal and Panipat (Haryana), Mangalore (Karnataka), Mohali (Chandigarh), Panjim (Goa), Patna (Bihar), Ranchi (Jharkhand) and Thrissur (Kerala).

Presence in online retail: The brand has presence in Jabong, Myntra, Amazon, Flipkart, Snapdeal and Koovs.

Growth percentage (CAGR of last three years): 47%

Brand turnover (estimated for CY2014): Rs377 crore