From the house of Bestseller, Jack & Jones is a democratic jeans brand for the fashion conscious men to create their own personal style. The four brand-lines–
originals, vintage, tech and premium–have different target groups and attitude.
The brand sports trendy, relaxed and cool designs; and offers superior fits and great styles.
Brand USP: Denims are the main product category at Jack & Jones; and they provide complete fashion solution for men.
Target customers: The brand targets fashion forward men between 20 and 28 years.
No. of Indian cities currently present in: Jack & Jones is available in 54 cities.
Total no. of EBOs: 61
Total no. of MBOs: 132
No. of EBOs added in 2014: 6
No. of MBOs added in 2014: 39
Total no. of fl agship stores: 6
No. of flagship stores added in 2014: 1
Presence in Large Format Stores: Central, Lifestyle, Shoppers Stop, Splash, Westside, Kapsons, Iconic, Samarth, Jade Blue, Sohum, ATJ, My Ways and No Exit.
New territories added: Akola (Mahrashtra), Cuttack (Orissa), Jammu (Jammu & Kashmir), Karnal and Panipat (Haryana), Mangalore (Karnataka), Mohali (Chandigarh), Panjim (Goa), Patna (Bihar), Ranchi (Jharkhand) and Thrissur (Kerala).
Presence in online retail: The brand has presence in Jabong, Myntra, Amazon, Flipkart, Snapdeal and Koovs.
Growth percentage (CAGR of last three years): 47%
Brand turnover (estimated for CY2014): Rs377 crore