Foodservice chain Mad Over Donuts is embarking on an expansion drive to open more outlets in the current financial year. Among the cities targetted are Ahmedabad, Chennai, Hyderabad and Chandigarh.
“The new outlets will be a healthy mix of café in high street, malls and other key locations,” Tarak Bhattacharya, COO, Mad Over Donuts told indiaretailing.
The chain is also expanding its menu mix to incorporate more convenience foods and beverages, Bhattachrya informed. “Consumers today look out for more options and convenience and that is exactly what we are planning in the coming years. As an option away from the core donuts we have already increased our focus on beverage as a category. We also have limited time flavours launched to give our consumers more donut options each time they visit us, ” he said.
Mad Over Donuts, which was a nominee in two categories at the Coca Cola Golden Spoon Awards 2015, including “IMAGES Most Admired Foodservice Chain of the Year: QSR Foreign Origin” and IMAGES Most Admired Foodservice Chain of the Year: Ice Cream and Dessert Parlours”, currently operates over 50 stores across India. The outlets are a mix of different formats, including stand-alone stores, kiosks at airports and stores at Food Courts malls as well.