Home Fashion HKTDC Citywide Promotion to Bring Fashion to the Public

HKTDC Citywide Promotion to Bring Fashion to the Public


The 46th edition of Hong Kong Fashion Week for Fall Winter 2015 and the 13th edition of World Boutique, Hong Kong organised by the () will be held from 19-22 January. Sharing the rich fashion ambience with the public this month, the is organising “Hong Kong in Fashion”, a citywide promotional campaign from 8-22 January.

Under the theme “Light Me Up”, the HKTDC is teaming up with renowned fashion labels, beauty stores, shopping malls, cafes and restaurants to present more than 60 activities and promote fashion initiatives in over 180 stores and outlets.”Hong Kong in Fashion” will be held at various fashion hotspots across Hong Kong, including Fashion Walk and Times Square in Causeway Bay and Harbour City in Tsim Sha Tsui.

The activities include: a Fashion Carnival; a sharing session by Hong Kong Fashion Extravaganza designer duo Eri Chu and Philip Chu of Ground-Zero; make-up demonstration; fashion accessories DIY and image styling workshops; and a series of fashion parades. The HKTDC is also partnering with W Hong Kong to present a luxury set menu that combines high fashion with fine dining at Sing Yin Cantonese Dining.World Boutique, Hong Kong is a premium fashion exhibition for international fashion labels and a trading platform for global fashion buyers to exchange ideas and source new brands and products.

Over 650 international fashion labels will be participating this year, including 2%, Episode, i.t (5cm, Izzue, Mini Cream, MUSIUM), IKA BUTONI, Jessica, LU LU CHEUNG, MOISELLE, Shanghai Tang, Zalora, and renowned British label Aquascutum and German label MARCCAIN.