Home Retail Jabong’s unique initiative ‘Jabong Boutiques’

    Jabong’s unique initiative ‘Jabong Boutiques’


    .com, a fashion and lifestyle e-commerce portal has taken fashion to another level with many industry first customer experiences and offerings in the last three years since its inception. .com has recently launched a unique initiative ‘ Boutiques’ that will act as a platform for small and medium entrepreneurs to connect with a wider customer base spread across the country serving over 10,000 pin codes.

    As the name suggests, ‘Jabong Boutiques’ will be a platform where many small scale designers and boutiques will find a common ground to sell their products not just in their vicinity but at a much wider scale. The objective is to empower designers and players that have the capabilities of crafting haute couture and fashionable ready to wear ethnic and western apparels that are edgy but not runwayesque. Jabong offers them the benefit of increasing their customer base and a chance to be amongst the likes of bigger brands that are available on Jabong already

    With Jabong boutiques, the company aims at endowing “Make in India” an international marketing campaigning slogan coined by the Prime Minister of India, to attract businesses from around the world to invest and manufacture in India.

    Shortlisting only crème-de-la-crème boutiques with unique designs, Jabong hopes to promote Indian craftsmanship in a global market.

    To give a wholesome/ complete deal, this concept will also encapsulate the option to get customized ‘Made to Measure’ garments. With this proposition to create customized and personalized garments, the entire gamut of offline shopping experience will be brought online.

    Talking about this unique initiative, Rinku Sobti, a designer who is catering to the discerning needs of the contemporary Indian women by offering them her pret range, says, “I am very happy to be onboard with team. As a designer I felt happy the merchandise team paid a visit to my store and discussed the designs extensively. I have tremendous support from the team as the communication channels with them are open 24×7. The sales have been excellent especially during Diwali. It was a real bonanza time for us”.

    Further talking about her range, she unveils, ““My designs are inspired by the beauteous style of using knotting, twisting and roping coupled with my trademark filigree of 3- Dimensional embroidery techniques.The collection embraces element of contemporary silhouettes and styling for the city women.The collection comprises of maxis, gowns, jackets, jumpsuits and dresses. The color palette is bright, full of vitality and liveliness. It has been a delight to transform fabric into knots, eventually translating into a luxurious ensemble.”

    , another designer, onboard with Jabong Boutique team, creates Luxury swimwear with exquisite quality and finesse, says, “The collaboration between and Jabong Boutique combines the flare, design and detail of the Indian Maestro in Swimwear with the reach, innovativeness, and commitment of Jabong.com.”