Sushmita Sen promotes Jabong Online Fashion Week

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Former Miss Universe and actress Sushmita Sen announced and promoted the second edition of Jabong Online Fashion Week.

As Sushmita puts it,  “One of the greatest things about online shopping is that there one can find designers that we couldn’t reach out to (earlier), and I’m not taking about the mainstream big brands, but the ones coming out of small regions. The best part about it is that I can find anything that I want on a single website in the least possible time. Everytime an Indian artist, designer or photographer makes his presence felt globally without really going there, I feel that by doing that, they are really putting India back on the map.”

She lauded the Jabong Online Fashion Week, which is aimed at promoting the country’s young talent through a selection process for a new pool of fashion designers, photographers, models, make-up and hair artists, all handpicked from 1,300 entries for the platform.

From the age group of 18-35 years, 50 finalists will showcase their creations at a grand fashion week to be held in February 2015.

Praveen Sinha, Managing Director and Founder, said, “The idea behind the concept is “to represent the fashion industry and provide the fraternity an online platform to grow. With it, we are aiming to gather the best of talent and fashion aficionados, giving them an opportunity to showcase their talent with the guidance of stalwarts of the industry.”

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