Home Progressive Grocer Rajhans Nutriments launches premium chocolate bar on heels of Schmitten

Rajhans Nutriments launches premium chocolate bar on heels of Schmitten


Rajhans Nutriments, a division of Rajhans (Desai- Jain) Group, has launched for the very first time, Hoppits, a premium chocolate bar with unique combinations that are currently not available in this category.

Launched under the Schmitten umbrella, these chocolates are available in four variants: Rich Caramel with Golden Nougat, Roast Almond with White Nougat, Dark Chocolate with Granola and Nuts, Dark Chocolate with Granola and Fruits. Hoppits is priced between INR 25 and INR 40 for 25g & 40g bars respectively.

Speaking at the launch of Hoppits, Jayesh Desai, chairman, Rajhans Group said, “With the unveiling of Hoppits, we want to create a niche segment for Granola Dark Chocolate bars that appeal to the evolved connoisseur of chocolate. We launched Schmitten; premium chocolate made from Swiss technologies & equipment’s from UK and Europe a few months ago with seven exciting variants and received excellent response from the Trade/Consumers.

Desai further added, “Riding on the success of Schmitten, we are now introducing Hoppits. We have also signed on Bollywood star Priyanka Chopra as our brand ambassador to convey our message of ‘Here’s to good taste’ out to everyone.”

Rajhans Nutriments has established its chocolate manufacturing unit in an area of 1.75 lakhs sq. ft. in Gujarat, Surat – Ahmedabad National Highway-8.

The Rajhans (Desai – Jain) Group has business interests spanning real estate, confectionary, entertainment, hospitality and textile