Leading Scotch whiskey brand Teacher’s has announced the a B2C promotion in association with Delhi Duty Free. Under the ‘Voyage of Scotland’ campaign, international Travelers can avail of exclusive offers at Delhi Duty Free Services Pvt. Ltd (DDFS), India’s largest duty free retail space at T3 at IGI Airport in Delhi.
On the purchase of Teacher’s Highland Cream, Teacher’s Origin, Teacher’s Single Malt and Teacher’s 25 Years Old, a lucky consumer can win a couples trip to Scotland. The endorsement also offers a Teacher’s bag on purchase of two bottles of Teacher’s Highland Cream and a Teacher’s premium trolley bag on purchase of two bottles of Teacher’s 25 Years Old, Teacher’s Single Malt and Teacher’s Origin.
Speaking on this initiative, Neeraj Kumar, Director Marketing & Sales, Beam Suntory said, “Teacher’s continues to be a preferred Scotch choice for many consumers and an experience of shopping at the Delhi Duty Free can now make it worthwhile for a lucky couple to discover Scotland”.
Duncan Lawley, CEO, Delhi Duty Free, further added, “Teacher’s Highland Cream is one of the finest brands in the Scotch whisky segment and Beam Suntory products in general have always received a good response from customers of Delhi Duty Free. Travellers from all over the world find fervour with this brand and now through this latest promotion they have an opportunity to win a free trip to Scotland.”
As the world’s third largest premium spirits company, Beam Suntory owns several premium alcohol brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales exceeding $4 billion excluding excise taxes.