Max is targeting nearly 5-6 per cent of its sales through this collaboration.
Kumar Mangalam may join online space soon
In a latest development Aditya Birla Retail plans to enter in Indian on-line space in pursuit of growing seven fold over next couple of years as reported by leading media resources.
If sources are to be believed, $40 billion Aditya Birla group is open to either acquiring e-retailers or building one from scratch, Birla.
However, there are no official words from the company in respect to e-commerce plan.