Home Beauty & Wellness Vivel Launches Bathing Range, Love and Nourish

Vivel Launches Bathing Range, Love and Nourish


Vivel, ITC’s leading personal care brand has introduced a crafted bathing range, Love and Nourish, which is enriched with almond oil, shea butter, avocado oil and olive butter. Brand Ambassador Kareena Kapoor Khan had unveiled the unique range in Delhi.

Vivel's brand campaign inspires women
The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited said, “Vivel Love and Nourish celebrates the indulgent and lovable Vivel woman. Be it the exotic nourishing ingredients with a rich legacy of skin care or the innovation in creating the first ever flip-top mechanism in soap packaging, or the soft hues of the bathing bar.”

Kareena Kapoor Khan, Brand Ambassador, Vivel said, “Love and Nourish is Vivel’s most luxurious bathing bar range. The name itself reflects innovation and the brand promise of deep nourishment. It truly embodies the spirit of soft, luxurious indulgence with the abundance of exotic butters. I am proud to be a part of Vivel’s commendable growth story and invite everyone to discover love and indulgence at its best.”