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Earthwear: Simple, basic and rustic


“Down to earth in attitude, prices and products.” True to its tagline, Earthwear offers handcrafted range of womens wear that are simple basic and rustic. Launched in 2011 by Earthwear Retail, it caters to the modern day Indian woman who has a penchant for tradition.

Their target customers are rooted and have a bend towards Indian art and crafts. Hence, Earthwear stands for ethnic, yet contemporary fashion. It is simple, yet classic and it is affordable.

Range of products retailed: Their wide assortment of products include cotton and silk kurti, tops, churidar, skirts, jackets, saree, stoles, dupatta and bags made from natural fibres.

Growth rate over the past 3 years: The brand is growing at 50 percent per annum.

Current turnover: Rs. 2 crores

Retail presence: At present, the brand is only concentrated at Kolkata. It has three exclusive stores in Kolkata at New Alipore, and .

No of EBOs: 3

Price range of the brand:
Silk kurta Rs. 1,999 – Rs. 3,999
Cotton kurta Rs. 699 – Rs. 1,799
Dupatta and stoles Rs. 499 – Rs. 2,199
Skirts, jackets and tops Rs. 799 – Rs. 1,499