Jabong.com has recently added the high-street fashion brand G-Star. The collaboration brings forth the arrival of 3D denim – a unique construction technique and silhouette created by G-Star. The brand’s product centred approach means new levels of quality and choice for Indian denim wearers.
G-Star will fill an avant-garde niche in the Jabong.com assortment, bringing the denim brand’s unique take on denim and apparel to Gen-Y shoppers.
Talking about the collaboration, Arun Chandra Mohan, Founder and CEO of Jabong.com said, “We are happy to onboard G-star exclusively on Jabong. Global fashion has always enthused our customers and they have come back to us asking for more. With G Star Raw coming on board, we see a strong addition to our fashion offering.”
An assortment of 120 G-Star styles now feature at Jabong.com. The jeans range spans from exclusive Japanese selvedge denim to pure, raw denim to sophisticated washings and treatments. For the upper body, printed tees, fitted shirts and premium jackets are on offer. The brand’s stripped back approach to casual wear means modern pieces suited for all occasions, day or night.
With an elaborate worldwide fan following, G-star is often worn by celebrities like Jay Z, Rita Ora, Cara Delevingne, Heidi Klum, Robert Pattinson and Gwen Stefani.