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Primarc Group in association with Penguin India launched Café STORY, at its flagship store at Elgin Road

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Café story is the first-of-its-kind Café in Kolkata with the wide array of  graphic novels, comic books and a well-stocked Penguin books section and board games. There are writing pads and pens; sketch pads and pencils, for one to pen down their thoughts or doodle on. Find easels with brushes and colours too. One may even buy a canvas to paint on.

The spread has an interesting mix of salads, pastas, sandwiches, falafels, risottos and more. Plus  flavoured sodas, steaming and chilled tea and coffee. Café STORY is undoubtedly a booklover’s paradise. Café STORY will act as a stage cum platform  wherein people from different spheres shall be encouraged to share their stories.

“STORY, in a short span of time, has become one of the most talked about leisure store of the city. Café STORY is a unique association with Penguin where booklovers will have access to over 3000 titles as a light read over coffee. Penguin will work and provide un-released proof copies of books apart from rare editions from time to time .Café Story shall become a destination where people will meet to write stories, read stories, tell stories & even paint stories , said Sidharth Pansari, Chief STORYteller STORY & Managing Director, Primarc Group.

The launch was marked with a book reading Session by  Ananth Padmanabhan, Senior VP – Sales, Penguin India and the author of the book, ‘Play With Me’ and Sujoy Prosad Chatterjee, Elocutionist followed by a conversation on the book with the author ,  Pansari and Modhurima Sinha, Director, Public Relations, East – Taj Group.

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