Tata Starbucks Limited, a 50/50 joint venture between Starbucks Coffee Company (Nasdaq: SBUX) and Tata Global Beverages Limited, strengthened its presence in Southern India with the opening of the flagship Starbucks store at Jubilee Hills, Hyderabad.
This flagship store is the 58th Starbucks store across six cities in less than two years of the brand launch in India. In addition to this flagship store, Starbucks will soon open another store in Hyderabad at Forum Mall.
The opening of the flagship store in Hyderabad is consistent with the long-term growth strategy to strengthen the company’s presence in south India and bringing the Starbucks Experience to more neighborhoods around the country. Designed to reflect Starbucks coffee heritage, this flagship store in Hyderabad will serve as a gathering place for customers to enjoy a personalized, handcrafted cup of coffee with friends and family.
Commenting on the launch in Hyderabad, Avani Davda, CEO, Tata Starbucks Limited said, “We are excited to bring the unique Starbucks Experience to Hyderabad. We look forward to offering customers our distinctive Third Place – that place between home and work where they can enjoy the highest quality arabica coffee, handcrafted Starbucks beverages and locally-relevant food in an unparalleled store environment. We believe that at the heart of this experience are our passionate and knowledgeable partners, who proudly wear the iconic Starbucks green apron every day, and are the key to our continued success.”
Located at Jubilee Hills, the beautifully designed flagship store embraces the diverse history and rich culture of Hyderabad. Artistic Nizam jewelry designs layered with metallics, stringing of pearls and hexagonal shapes are weaved in throughout the store. The design elements resonate the heritage of the coffee growing regions of south India and are inspired from the city’s rich craft traditions around wood and jewelry making while complimenting the elements with highly contemporary furniture and art. The flagship store promises to create a warm and welcoming destination for the customers of Hyderabad to connect over coffee away from the office or home.
Delivering on its promise of extending an elevated coffeehouse experience, the store will offer an extensive range of offerings, along with Starbucks® signature espresso-based beverages, Starbucks VIA™ Ready Brew and an extensive food menu comprising of Indian and International favorites. The store will also offer a wide range of Starbucks merchandize and free Wi-Fi so customers can enjoy the renowned community gathering place that Starbucks is known for.
Starbucks recently launched the much awaited and globally-loved program – My Starbucks Rewards™ in India. This special program provides Starbucks lovers with redeemable rewards that allow them to avail their favorite Starbucks offerings through a tiered program, which add up to enhance their overall Starbucks Experience. Customers in Hyderabad can now take home the interestingly designed Starbucks cards and bag rewards as they indulge in their favorite handcrafted beverages, food or merchandise.
Starbucks entered the Indian market in October 2012 and currently operates 58 stores in India across Mumbai, Delhi NCR, Pune, Bengaluru, Chennai and Hyderabad through a network of more than 1000 passionate partners. Starbucks® stores are operated by the joint venture, Tata Starbucks Limited, and branded as “Starbucks Coffee – A Tata Alliance”.