Home Retail Snapdeal leveraging ‘Bigg Boss’ with record sales

    Snapdeal leveraging ‘Bigg Boss’ with record sales


    Sponsoring the popular reality TV show ‘’ is proving quite a lucrative deal for online player .com.

    Snapdeal announces daily shopping bonanzas
    Developed as a response to insights from consumer data, Snapdeal has devised a strategic combination of curated offers, attractive deals, and a wide assortment, to meet the unique needs of its consumers each day of the week

    As media reports have indicated that Bigg Boss signed Snapdeal as its lead sponsor in a deal estimated to be worth Rs.35 crore. In a public statement the company has stated that through the Big Boss the company sees a great opportunity to scale up its reach in smaller towns. And, the company is willing to do much more  integration with Bigg Boss than just branding.

    The company believes to register a record sale on 6 October as media sources have quoted.