What is shown in real life does not happen. Television shows and films may portray women as shopaholics and big spenders, but men generally spend more than women per month, according to recent analysis of spending data.
Regardless of women’s reputation for being a shopaholic, the research by a leading cash back site reveals that almost double the number of males is shopping online then women. On an average 60 percent of the orders placed online in a month are by men.
According to Aman Jain, Director, Gopaisa.com, “77 percent of our user base is male customers. Their average logins are once every week while female customers logins are twice a week which means that guys normally come online to shop and girls just like in offline world, come to check deals and thereby just for Window shopping.”
The research also reveals that guys are comfortable buying everything from pen drive to mobiles and electronics online however girls shopping habits are limited to fashion accessories and in seldom cases home decor.
Jain further states that “The favourite shopping category for men is mobile accessories and daily grooming essentials.”
