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Fashion Designer Masaba Gupta and Fiama Di Wills Join Hands

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ITC’s personal care brand, , announces its association with the iconic designer, for a special fashion presentation to be showcased for at the Wills Lifestyle India Fashion Week Spring-Summer 201%. Inspired by ’ exquisite signature series co-created with Masaba, the collection will be revealed at the Fashion Week. Masaba has rendered a glamorous, uber chic touch to this new collection while retaining her bold signature style motifs. The collection is young, sensual and exquisitely feminine.

Masaba Gupta said on her association with Fiama Di Wills, “I am really excited to be the chosen one by Fiama. It’s not very often that I find inspiration in jewels and gemstones, and it’s not a very integral part of my design aesthetic but this is a unique collaboration and this is the first time I will be using embellishments in my work. I really look forward to this and I hope I can deliver a fresh new youthful story through this collaboration.”

, Chief Executive, Personal Care Products Business, ITC Limited stated, “We believe that Masaba and her design style is an embodiment of Fiama Di Wills’ brand philosophy of timeless youthfulness. We are happy to have the very talented youth icon as our co-creator in design for the Fiama Di Wills Signature Collection this season to be unveiled at the Wills Lifestyle India Fashion Week.”

, President FDCI said, “Every season Fiama Di Wills brings forth a showcase that is an impeccable blend of beauty and fashion. This season too Fiama Di Wills and Masaba are set to create an interesting collaboration with the bejeweled signature series. We are all looking forward to Masaba’s show!”