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SupermarketWala book will be launched at India Retail Forum 2014

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Damodar Mall, one of the retail veterans in India pens down his thoughts and insights regarding the modern retail in the country in his upcoming debut book SupermarketWala, which will be launched at India Retail Forum (IRF) 2014. IRF will be taking place on September 17-18 at Renaissance Hotel, Mumbai.

SupermarketWala book is published by Random House India, it is a non fiction book and is priced at Rs. 299.

SupermarketWala is a Damodar Mall’s intriguing and revelatory debut book, which provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess.

SupermarketWala is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be.

According to Rakesh Jhunjhunwala, Ace Indian Investor, “SupermarketWala is very important in this dynamic phase of India’s retail evolution.”

Talking about the debut book of Damodar Mall, Harish Manwani, Global COO, Unilever, says, “Damodar Mall, who was ‘born to be a grocer’ enthrals the reader with his insightful perspectives on Indian consumers.”

Damodar Mall is an Indian retail sector professional. He is Chief Executive Officer, Value Format at Reliance Retail Ltd. He is Ex-Director, Integrated Food Strategy at Future Group and was a part of Kishore Biyani’s core strategy team. Damodar Mall is a business graduate from IIM, Bangalore and an engineer from IIT Bombay.