Home Progressive Grocer UK-based Pukka Tea enters Indian Market

UK-based Pukka Tea enters Indian Market

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One of the largest organic tea companies in UK, Pukka Herbs has launched its wide range of black, green and fruit teas in the Indian market.The range offers ten tea variants, vanilla chai, peppermint and licorice, love, three ginger, revitalise, detox, relax, three mint, cleanse, and night time.

Talking about the brand’s entry into India, Tim Westwell, Managing Director, Pukka Herbs says, “We have been heavily inspired by the philosophy of Ayurveda that has its roots in India.  ‘The art of living wisely’ is a mantra that is at the heart of everything we do at Pukka – from formulating teas to our choice of herbs, to the principles we adopt in managing our business. Sebastian and I founded Pukka to bring the incredible power of herbs into as many people’s life as possible. We chose the name ‘Pukka’ because of its meaning – top quality, authentic or genuine.”

Sebastian Pole, Co-founder and Herbal Director at Pukka Herbs shares, “Tea in India, like in the UK, is part of everyday life. It is an exciting time for the brand to launch in India with consumers becoming adventurous about experimenting with different tastes and flavours. Not all teas are the same and here at Pukka, our teas are full of powerful antioxidants with a unique twist provided by incredible organic herbs. Be it to detox, invigorate, refresh or calm, we have a special tea for every mood.”

Pukka Tea is available in select grocery stores, and gourmet food stores in New Delhi and NCR such as Spencer’s, Godrej Nature’s Basket, Malik Brothers, Tjori, The Kirana Store and Nature Hub. It is also available at online stores like Bigbasket.com. The Pukka teas are priced between Rs 375 and Rs 400 for a box of 20 tea bags.

Pukka was started in the UK in 2002 by co-founders Pole and Westwell with just three varieties of teas. Today, the brand has over 35 different varieties of organic herbal, green and black tea blends. Since its inception in the UK, the company has been working with Indian farmers to source the best quality organic herbs and spices, under strict quality controls. Pukka only uses medicinal grade herbs to optimize health and wellbeing.