Home Fashion Zovi Names Madhulika Budhiraja as VP for International Business

Zovi Names Madhulika Budhiraja as VP for International Business


Bangalore-based , the company behind the private label fashion e-tailer , has appointed Madhulika Budhiraja as Vice President for international business division.

Budhiraja comes with around 11 years of experience in the fashion industry across retail and e-commerce. A MBA in international business and textile designing, she had previously worked at companies including Jabong.com, Fashionandyou.com and Samsaara.

Budhiraja said, “The e-commerce segment has seen tremendous growth in India in the past few years and this is expected to continue in the near future. I’m pleased to be a part of this exciting journey in the international e-retail space with Zovi.com.”

Additionally, Zovi has appointed two Vice Presidents – Anuj Mittal for women’s wear division and Sushant Junnarkar for men’s wear, while Ashish Agarwal has been named Assistant Vice President for footwear division.
With 11 years of experience in consulting, Mittal had earlier worked at companies such as Nestle, Dabur and P&G, while Junnarkar had built own entrepreneurial venture earlier. In the past, Junnarkar had also worked at HSBC and Asian Paints.

Agarwal comes with more than nine years of experience in retail, having worked at , India, , Arvind Retail and the in the past.

Zovi was founded in 2010 by Satish Mani, former Senior Vice-President (technology) at Cleartrip, along with Kavindra Mishra and Sartaj Mehta. Started as an online menswear private label brand, the company added women’s wear and accessories later on. Last year, it also added home furnishings to its set of offerings.