The international expert Louis-Michel Barbotin, will uncover how you can turn shopper insights into profitable in-store and visual merchandising solutions, analyse consumer demand and shopper segments, as well as tailoring store design and layout to maximise ROI per square foot, increase foot traffic and create a dynamic shopping environment. Here you will discover how to identify the most valuable shopper segments, evaluate store choice drivers and develop price and promotion strategies to convert more shoppers while maximising sales margin.
Louis-Michel Barbotin has been involved in the FMCG as well as non-food consumer goods world for over 35 years. Worked in a leadership executive role at Carrefour.
Former President of Shopper Insights for Symphony IRI.
Meet Louis-Michel Barbotin at India Retail Forum Masterclass, which will take place on September 16 at Renaissance Hotel, Mumbai.