Ruchi Soya Industries Limited (Ruchi Soya), one of India’s leading FMCG and edible oil manufacturing companies has strengthened its brand Mahakosh’s marketing by signing actress Madhuri Dixit as the brand ambassador. The company will shortly be unveiling a mass media campaign featuring the actress.
Dinesh Shahra, Founder and MD, Ruchi Soya, says, "Brand Mahakosh stands for natural goodness and health. Madhuri Dixit’s persona is a perfect fit for Mahakosh. We are happy to have her as the brand ambassador for Mahakosh range of edible oils”.
Alok Mahajan, Head of Marketing, Ruchi Soya says, “Mahakosh is one of India’s leading edible oil brands with annualised sales of over Rs 2,000 crore. We are poised to take this brand to even greater heights with Madhuri as the brand ambassador. Our simple yet effective communication will create a wave of interest in the minds of Indian consumers about Mahakosh.”
