After successfully promoting men’s range with Bollywood youth icon, Arjun Kapoor, Philips India has signed actress Alia Bhatt as the brand ambassador for its Beauty business, which offers a wide range of hair appliances and a variety of depilation devices. As the brand ambassador, Bhatt will start by endorsing Philips Kerashine range. Bhatt has launched the latest product from the range, the Kerashine AirStraightener, during the event, that claims to be the only hair appliance in India to offer the goodness of Keratin in electrical styling gadgets. This revolutionary gadget not just dry and straighten the hair, but at the same time it you privileged to style your hair in different ways. The Kerashine AirStraightener is priced at Rs2,395 and is available across leading retail outlets and e-retail platforms.
Talking about Bhatt’s association with the brand, Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador for our Beauty business. Alia Bhatt is the perfect representation of everything that Philips Beauty category stands for! She’s young, confident, stylish and yet simple and very real. Who better than her to endorse the beauty product range that is designed to give power and style to today’s woman?”
Meanwhile, Bhatt said, “I’m very happy to be associated with a brand that believes in the same style fundamentals as I do. Philips’ range of styling gadgets for women are the perfect tools to make you looking amazing and feel confident every day.”
Apart from launching and promoting the Kerashine AirStraightener, Bhatt will also do the brand and product communication across all media platforms. Philips India will also run a 360 degree marketing campaign with the young member of tinsel town to introduce this hairstyling gadget.