Snapdeal.com, has announced the launch of a unique new feature – The Shake Feature for its mobile applications. This new feature allows users to avail exclusive App only offers by just shaking their smartphones. This feature has been launched across Android, iOS & Windows’ phones.
With this new feature, Snapdeal mobile application users will be able to avail exciting and exclusive offers on the 5 million+ products across 500+ categories which are listed on the site. This will not only encourage adoption of App but also enable users to save more whilst shopping through their smartphones -. Mobile based transactions already contribute to around 60% of the sales for the company and this new feature will further drive traffic and mobile based transactions for the company.
“The smartphone has become an extremely important medium to reach out to our customers. The Shake feature is an innovative step to amplify the user experience while shopping on the mobile application. We have already seen a tremendous response on this feature from our existing users.” said, Sandeep Komaravelly, Senior Vice President Marketing at Snapdeal.com.
Further, the company has also recently introduced a new TVC to further build awareness about this new feature and increase adoption of the same.