Shilpa Shetty Kundra Launches the Jewellery Collection with

Must Read, has entered into a strategic partnership with Satyug Gold to launch a range of jewellery collection, designed by Shilpa Shetty Kundra, exclusively on the website. Through this partnership, will provide Satyug Jewellery collection to its 25+ million users across 5000+ towns and cities in country.

Amit Maheshwari, VP – Fashion,, said, “Jewellery is one of the fastest growing categories within ecommerce. Satyug Gold is a renowned name in the business and we are extremely delighted to exclusively launch a range of jewellery collection, designed by Shilpa Shetty Kundra, for our 25 million+ users on the website.”Speaking on the exclusivity with, Raj Kundra, CEO, Satyug Gold, said, “We are extremely excited about our partnership with With this partnership, we look at further strengthening our vision of making Gold and Jewellery accessible to every Indian household, as the portal gives us the platform to reach out to customers who are based at remote locations of the country. Shilpa has personally designed each piece and with a clear thought of making designer jewellery accessible to everyone.”

Shilpa Shetty Kundra, Chairperson, Satyug Group said, “I am happy to associate my company Satyug Gold with by exclusively launching my line of affordable Gold, Silver and Diamond jewellery on their platform. Snapdeal has a wide reach across segment of consumers and a large share of the jewellery ecommerce. Currently we are starting with close to 90 different designs and Snapdeal will have exclusivity to sell my products online.” The collection will be available in 22k Gold, 18kt gold with diamonds and in silver with diamonds. Given the wide range, the jewellery collection has been designed to suits all kinds of customers and price points. Over 90 designs are being launched as part of this collection and are priced at Rs 1999 onwards.

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