Ice-cream and beverages player Pastonji’s flavoured milk brand GoSip has joined hands with Mumbai Metro and will now be available at all the metro stations in the city. According to company officials, the initiative will increase the product’s demand and its presence in the market.
Commenting on the association, Maaz Mutvali, Marketing Head, Beverages Division, Pastonji, said that the move is likely to help the company reach the target consumers. He further added that Mumbai Metro would help the brand tap into a diverse consumer base.
Mutvali said the company plans to take GoSip to other cities very soon.