Home Beauty & Wellness Emami sharpens focus on Zandu brand

Emami sharpens focus on Zandu brand

By  
SHARE

is critically focusing on its brand this fiscal through new product launches, distribution expansion and the spending on brand awareness, as per the company report 2013-2014. There are plans to expand the healthcare portfolio comprising of Ayurvedic generics, over the counter and ethical products had grown by 36 per cent in FY14. The portfolio contributed Rs400 crore and accounted for 22 per cent in ’s total turnover of Rs1,821 crore in the previous fiscal.