Home Common “Portico New York is growing at an average rate of 40 percent...

“Portico New York is growing at an average rate of 40 percent plus”


Home fashion brand, Portico New York, is a leading player in bed & bath soft furnishing industry in India. The range includes Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift sets, Shower Curtains, Soyabean Duvets, Anti-Mite & Anti Bacterial Pillows, Bath Mats, Blankets and more.

Portico New York is today one of the fastest growing bed and bath linen brand in India, that offers collections that span across 5 distinct categories – kids, youth, wedding, luxury and health; A range for every age group. Portico New York also delivers the unique styles from around the globe in stunning bed and bath renditions by three of the biggest names in the world of fashion – Manish Arora, Neeta Lulla and Nishka Lulla.

Talking about the inception of Portico, Arun Bhawsingka, CEO, Creative Portico, say’s: “Bath and home fashion is a very big category which offers great opportunities and this industry is dominated by unorganised players and very few organised players so, I thought why not enter and create a brand which people would love. So, currently we are trying to specialize in that and trying to take fashion forward product.”

For the past 2 year the company is growing at a average rate of 40 per cent plus. Their Market positioning is premium, luxury and aspirational.

“The average store size at Portico would be 500 sq. ft. and approximately 15, 000-20,000 goes up to setting up of each store, ” adds Bhawsingka.

Price range starts at 1500 and goes up to 50,000 INR. Most of the products are made in India and only small portion is imported.

Their marketing strategies is to expand their product range and geographical reach in all parts of the country.

Portico New York continues to lead the home fashion revolution with trend setting initiatives, product innovations, clutter breaking advertising, trade and customer loyalty programmes and online engagements. More than 100 cities now have access to these trending designs through leading home fashion, lifestyle and large format stores. Portico New York intends to multiply the magnitude of the home fashion revolution by expanding the brand footprint.

Portico New York is having 18 stores across the country in cities like, Delhi, Mumbai, Hyderabad, Bengaluru, Guwahati, Chennai, lucknow, Patna, Calicut, etc.