Home Retail Flipkart Bets Big on Sexual Wellness Products Category

    Flipkart Bets Big on Sexual Wellness Products Category


    Flipkart has launched a new sexual wellness products category offering products under various segments like pleasure enhancement, sexual combos and kits, pleasure devices, lubricants and condoms, among others, mentions a leading daily.

    Flipkart ranked #1 amongst India’s most trusted e-tailing brands
    Flipkart has grown the e-commerce market in India significantly through applied innovations that revolve around solving customer-centric problems—making online shopping more seamless, accessible and affordable for Indians

    Considering the growing demand for sexual wellness products in India, the category is currently pegged at Rs 1,000 crore and recording a double-digit growth.

    The e-tailer plans to add more products in the category. According to the paper, Flipkart has confirmed that in order to maintain privacy, packaging of such products would be given a special attention.

    India has been witnessing a rising online demand for sexual-wellness products including handcuffs, massagers, pleasure enhancing devices, and edible G-strings, the report stated.