Home Retail Ethnic Apparel Brand Soch to Launch Online Store

    Ethnic Apparel Brand Soch to Launch Online Store


    Ethnic apparel brand is all set to launch its e-store next month, states a leading daily. The brand claims that the online store will offer specialised services to attract customers. is also introducing online elements in its physical stores.

    Soch launches two new collections of ethnic wear
    Soch, India's leading ethnic wear brand that mirrors the new age woman has launched their two new collections – 'Meher' and 'Core Tunics'.

    , Flipkart, and Fashionara, which started selling the brand last year, retail Soch merchandise and already account for around 5 percent of its sales, the paper reported.

    A report on online retail said that in the next six years, the segment is estimated to grow to $32 billion. Multibrand online e-tailers such as Flipkart, , Amazon, , and dominate the online retail market in the country.

    Soch’s e-store will offer services like click-and-brick and it is also working on developing a mobile application.