Ethnic apparel brand Soch is all set to launch its e-store next month, states a leading daily. The brand claims that the online store will offer specialised services to attract customers. Soch is also introducing online elements in its physical stores.
Amazon, Flipkart, and Fashionara, which started selling the brand last year, retail Soch merchandise and already account for around 5 percent of its sales, the paper reported.
A Technopak report on online retail said that in the next six years, the segment is estimated to grow to $32 billion. Multibrand online e-tailers such as Flipkart, Myntra, Amazon, Snapdeal, and Jabong dominate the online retail market in the country.
Soch’s e-store will offer services like click-and-brick and it is also working on developing a mobile application.