Bangalore-based Capillary Technologies has received a funding of Rs 84 crore from Sequoia Capital and Norwest Venture Partners, according to a leading daily. The deal will value the company at over Rs 600 crore. Capillary assists retailers like Benetton, Puma, Nike, and Pizza Hut to understand and predict the shopping behaviour of customers.
The funds will be used by the customer intelligence and engagement start-up to strengthen its cloud-based marketing platform and also expand its retail partnership globally.
Capillary Technologies has already tied-up with Blue Label Engage in South Africa and the American Express Global Merchant Services business. As of now, it has raised a total funding of over Rs 180 crore from Sequoia, Norwest and Qualcomm Ventures.
The company also tied-up with Georgia-based Agilysys which operates across Europe, North America, and Asia.