Women’s fashion retail giant bebe has appointed Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalisation program designed to increase conversion rates.
Bebe retains a strong physical store presence in prime locations globally. The retailer now plans to establish itself as an e-commerce market leader by honing its online and mobile strategy, a plan that will kick off with the launch of a new responsive mobile site in the coming weeks.
Erik Lautier, Executive Vice President & Chief Digital Officer at Bebe said, “With the importance of this move, we wanted a vendor that could give us a groundbreaking testing and personalization program. We required a real partnership that could help us visualize and execute our goals. We are delighted to appoint Qubit which built its offer to us around incredible technology, a very clear strategic roadmap and the sort of premium account management we were looking for.”
Lautier said bebe chose Qubit over some of the larger, more established companies because the retailer “was so blown away by the product and team and felt it was a far stronger offering than what the traditional ‘name brand’ testing and personalization vendors offered.”
Graham Cooke, CEO of Qubit said, “By deploying Qubit’s integrated technology platform, bebe can now really take control of its data and optimize business performance; creating a more personalized omni-channel experience for its customers. Furthermore, our rigorous approach to data analytics ensures that when our customers see uplift in conversion rates, they will notice it in their bottom line.”
Qubit’s integrated analytics and personalization hub will use various data points, from visitor opinion to visitor behavior, to identify customer segments and areas worth testing.
Qubit’s technology will enable Bebe to target customers based on previous purchases. The retailer will also be able to serve content to visitors in real-time during a shopping session based on their specific needs such as delivery information or support with navigation. Perhaps the biggest benefit that Qubit’s technology will deliver to bebe, as with all of its customers, is the ability to measure the true incremental revenue that the relationship drives onto the bottom line.