Louis Philippe strengthens the brand’s ethos by being the only retail giant to launch its own show called as- In Pursuit of Excellence. This unique venture by the brand is a first of its kind exclusive program that will feature some of the finest and most successful talents in the country. The show is hosted by Vijay Amritraj, a name synonymous to excellence not just in the field of sports but, philanthropy and goodwill as well.
This star studded program will witness India’s leading and well established names in cinema, sports, theatre, music, among others, in exclusive interviews with Vijay Amritraj. During the course the show, they will unravel their passion, resilience and determination to achieving success.
According to Jacob John, Brand Head, Louis Philippe. “Louis Philippe as a brand has grown to be synonymous with excellence. With this unique strategy, our aim is to excite the larger audience by bringing alive the brands ideology through freshly crafted content.”
“By interacting with some of India’s most prominent personalities from various walks of life, we hope to strengthen our audiences’ belief – that the brand represents the very best there is! Moreover, having Vijay Amritraj host the show is something that we are greatly looking forward to. We believe that our consumer conversations in the future will be driven through unique content and after setting up a successful content platform, Thelable.in, a show like this is the next step in producing truly world class content that our fans and consumers can engage with and enjoy”, John adds.
Vijay Amritraj shared, “I am delighted to host this wonderful TV show “Louis Philippe in Pursuit of Excellence” to highlight the amazing achievements of Indians in different walk of life. It encourages, inspires and educates the next generation to emulate icons in Industry, entertainment and sport and represent India on the global stage.”
This unique initiative taken by the brand represents a model of its kind – the very best there is.
In Pursuit of Excellence airs on CNN IBN on the July12, 2014 and on CNBC TV 18 from the July 13, 2014.