Google News
spot_img

TastyKhana.in Expands Operations in 10 New Cities

Must Read

Online food portal  TastyKhana.in has expanded in 10 new cities including Indore, Vadodara, Ahmedabad, Ludhiana, Jaipur, Lucknow, Hyderabad, Chennai, Chandigarh, and Kolkata. Currently, it operates in eight tier I and metro cities, namely, Pune, Mumbai, Bangalore, Gurgaon, Delhi, Noida, Faridabad, and Ghaziabad.

Online retailers have been witnessing an increased demand from non-metro cities and smaller towns. According to a recent study released in May 2014, the annual spending of each middle class household in India’s tier-II and III cities has increased by Rs 2,500 to Rs 5,200, hinting at a growth of 108 percent of fast food restaurants in the last two years.

Speaking on the occasion, Shachin Bhardwaj, CEO and Founder, TastyKhana, said: “We are extremely excited to announce the expansion of our services in ten more cities now. Since India is a nation of varied cultures and traditions, a clear understanding of food preferences of each state is a must. Owing to the expansion of our services, there has been an immense variety of cuisines and restaurants that have now been added to our website for patrons to choose from. Moreover with Google map feature in the website, the process of understanding the location has been further more filtered for our customers. With aspirational levels high for Indians today, we saw this as an opportunity to accelerate our growth. We are fanatic about customer service and are sure that people would have a delightful experience ordering from Tastykhana.in.”

He further added “By entering into untapped markets of tier II and III cities, we are very optimistic about our company’s growth. Since these markets lacked presence of online food delivery services, making our way to these cities and giving the ease and convenience of ordering food by the click of a mouse to our customers was our goal. With this strategic expansion we aim to fill this gap and cater to the fast growing food needs of the customers.”

Headquartered in Pune, TastyKhana has partnered with over 7,000 restaurants. It first started its operation in Pune in 2007. In November 2011 TastyKhana signed a partnership with Delivery Hero. The partnership led to expansion with the company launching operations in  Mumbai in April 2012, Bangalore in September 2012, Delhi in January 2013, Gurgaon in February 2013 and Noida, Faridabad and Ghaziabad in May/June 2013. In 2013 Delivery Hero invested $5 million in TastyKhana and secured its requirement for technical knowhow and knowledge of the global business practices.

Latest News

Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...