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Milanese Shopping Heaven: Brian & Barry Building

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Twelve floors of cool shopping, relaxation and fun in Milan’s city center are the hottest new attraction in town. The Brian and Barry building sanbabila invites shoppers to enjoy the best of italian gourmet food and international fashion and streetwear.

Milan has a new must-go shopping destination, The Brian & Barry Building Sanbabila. Opened on March 20, 2014, this 12-floor building is at Via Durini 28, in the city center near Piazza San Babila, inside a 1950s palace where the first Brian & Barry multibrand three-floor store was located since 2003.

Today this huge 6,000-sq.-meter (64,583-sq.-foot) shopping mecca hosts men’s and women’s fashion, sportswear, streetwear, jewels, cosmetics, accessories, techno gadgets, home objects and Italian gourmet food products. Fashion alone occupies 1,500 sq. meters (16,146 sq. feet) of the store. Some floors are dedicated to relaxation and food and feature a café and theme restaurants such as Rossopomodoro for pizza, Eataly for piadinas and hamburgers, a VIP restaurant and the Asola “tailor-made” cuisine restaurant managed by chef Matteo Torretta.

Mirrors, transparent crystal panels and walls, understated furnishings and elegant materials all create a minimal chic retail concept that aims to showcase the finest Italian-made goods and enable shoppers to find the best of everything designed and produced around the rest of the world. Among the brands on offer there are design objects by Ecliss Milano, Iwaboo technology products and a beauty floor, created exclusively by Sephora. The four floors dedicated to fashion host about 200 brands including designer brands (Valentino), upper sportswear (Moncler), menswear and tailor-made apparel. The eighth floor is completely dedicated to men’s sportswear, denim and–just debuting–streetwear, thanks to a collaboration with specialized sneaker store One Block Down. “Streetwear is meant to be the most innovative, international and research-minded selection of the entire department store and represents our next evolution step,” say buyers Andrea Galbiati and Cristiano De Lillo. The selection includes Edwin, Carhartt, Woolrich, Polo Ralph Lauren, Smith’s, Edwin, Scarti-Lab, Stewart, Denham, Stüssy and HCS (Home, Clothes & Style).