Home Progressive Grocer MUM’S: GIANT LEAP IN CORNFLAKES SEGMENT

MUM’S: GIANT LEAP IN CORNFLAKES SEGMENT

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Bihar Based FMCG Company, venture of well-known Amrapali Group, Amrapali Biotech India Pvt Ltd has created a niche market for itself under the brand name Mum’s in FMCG Sector.

Among its rapidly growing popularity of various products in processed food sector, the Company has taken a giant leap in Cornflakes category wherein it has shown 200% growth as compared to last Financial Year. Company has focused on In store Promotions including on ground activities like setting up kiosks at retail outlets & end-cap branding at strategic locations to position itself as a tasty breakfast and processed food options for customers.

Commenting on the growth, Prabhat Kumar Singh, VP Sales & marketing said “Our products are available across all major retail formats in national, regional & local stores including Wal-Mart, Metro Cash n Carry, Future Retail, Spencer’s etc. They are doing well across metros because of higher penetration of modern retail formats. Amrapali Biotech has also started gaining preference in General Trade especially in west Bengal , Eastern UP, Bihar, Odhisa, Jharkhand  & North East and now we are looking at increasing support to the existing products by strengthening our distribution channels & reinforcing marketing initiatives.”

Amrapali Biotech has operational plants at Rajgir & Buxar , Bihar having 6 acre and 39 acre land respectively which works as a Manufacturing & processing units.

“In the intermediate to long term plan, we are focused on establishing the current portfolio & have sufficient capacity with regards expansion in production. Our aim is to emerge as the preferred brand of the consumers and keep providing the tasty and healthy food options to our customers.” concluded Prabhat Kumar Singh.