Home Fashion Champions Group Launches Aaboli Fashion Wear

Champions Group Launches Aaboli Fashion Wear


Champion Marketing Ventures, the e-commerce marketing division of Champions Group, has launched Aaboli – a fashion apparel brand online. The brand’s new collection comprises of an exciting range of women’s wear and accessories, embodying the craftsmanship and contemporary women’s fashion reflecting the brand’s mantra.

Commenting on the tie-up, Sanjay Mehta, Director, Champion Marketing Ventures and brand Aaboli said, “We have now tied up with e-commerce sites like Flipkart to retail online and are growing this aggressively. Our Aaboli brand is now available at over dozen premium web destinations across the country and the number is set to grow to most online sites by the end of 2014. We are confident of being one of the top 5 players in this space by next year.”

Hema Malini, Managing Director said, “For the new era, going online is the preferred way to shop. Flipkart.com, Snapdeal.com etc. have revolutionised the online shopping experience in this country, and our team has enabled strong tie-up’s with Flipkart, eBay, Amazon, Myntra, Jabong, Snapdeal etc. which would help us further expand the brand’s accessibility and reach in India.

Awadesh Mehta, CFO, Champions Group said, “E-commerce has come of age in India with more Indians logging on to the Internet to make purchases. With recent collaborations, our Aaboli brand is aiming to expand its online footprint and reach a wider set of audience.”