Home Progressive Grocer Metro Cash & Carry Celebrates 50th Anniversary

Metro Cash & Carry Celebrates 50th Anniversary


Wholesale retailer Metro Cash & Carry is cenebrating its 50th Anniversary of operations internationally. The retailer will run offers for 50 days till August 13 across all its16 outlets in India.

Some of the anniversary promotions include “Deal of the Day” on 50 top-selling FMCG and branded commodities; “Buy More Save More” promotion on FMCG and branded commodities that form a part of the customers’ monthly baskets will be available at upto 50 percent less than MRP.  Customers can also expect to “Pay Less Get More” with offers on a range of branded products such as ACs, TV panels, bed linen, mixer/grinders, microwave ovens, induction cooktops and other home appliances.  Metro will also offer discounts and cash-back offers on top brands of non-food products for its professional customers.

Speaking on the occasion, Rajeev Bakshi, Managing Director, Metro Cash & Carry India, said: “Customers across the globe know Metro for its high quality, unmatched value and customer service. Our business customers in India too have come to realize the unparalleled advantage of buying at Metro.”  Referring to the promotional offers on the occasion of Golden Jubilee, Bakshi added: “Our 50th Anniversary offers us a chance to celebrate our customers and their businesses, by offering them never-before deals on our entire assortment, along with efficient services to save time, effort and money.  Now is the best time to buy at Metro, if you want to save big.”

During its 50th year of cash-and-carry operations worldwide, Metro has launched a brand new positioning ‘You & METRO’, which refelcts its relationships not just with customers, but also with its suppliers, partners and employees.

Metro cash and carry is present in 28 countries with over 750 self-service wholesale stores. The wholesale company achieved sales of about € 32 billion in the financial year 2012/2013. Metro cash-and-carry is a sales division of Metro Group.  The wholesale retailer entered the Indian market in 2003. The company currently operates 16 wholesale distribution centres including 3 in Bangalore, 2 each in Hyderabad and Mumbai, and 1 each in New Delhi, Kolkata, Ludhiana, Jaipur, Jalandhar, Zirakpur, Amritsar, Vijayawada, and Indore.