The British high-street brand, River Island has made its entry to India with Jabong.com.
Arun Chandra Mohan, founder and CEO of Jabong.com said, “We are delighted to collaborate with UK’s leading fashion brand, River Island, yet another addition to Jabong’s offering of trendy international fashion to the Indian consumer. River Island’s Summer Spring 2014 Collection for menswear and womenswear is exclusively available on Jabong.com. We will continue to make global fashion accessible to Indian consumer by launching Indian and international fashion brands for our discerning customers.
”River Island’s debut in India, Josie Roscop, River Island Marketing Director said, “We see India as an important milestone in our global expansion and a market with ample opportunity for growth. Indian consumers have a strong tilt towards fashion brands and global trends. We are especially delighted that we are entering the country with Jabong.com, India’s favourite and leading online fashion store, offering extensive and exclusive collection to its audience. Through the e-commerce platform we want to make our brand accessible to a larger audience. We’re confident that River Island’s quality and versatile style will be well received here.
”The new brand has unveiled its spring summer 2014 women’s wear and menswear collection for Indian consumers. Our 300 design options will be available on Jabong.com from June 2014.
River Island offers complete head-to-toe look, including great party wear, amazing denim, statement shoes, bags and accessories for both men and women.
This season, the River Island menswear collection offers a diverse range of staples and fashion forward pieces, creating a balanced range to cater to every man’s sartorial needs. The women’s wear collection presents a unique and confident collection for SS’14 providing a fusion of relaxed daywear and chic nightwear across all trends.
The apparel collections for men and women are priced at Rs 1090 onwards, whereas the accessory range starts from Rs 590 onwards.