British High-Street Label River Island Debuts in India with

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British high-street brand River Island has entered India in association with The brand has unveiledits Spring Summer 2014 (SS14) collection offering 300 designs on including party wear, denim, shoes, bags and accessories for both men and women.

Commenting on the collaboration, Arun Chandra Mohan, Founder and CEO,, said: “We are delighted to collaborate with UK’s leading fashion brand, River Island, yet another addition to Jabong’s offering of trendy International fashion to the Indian consumer. With the launch of River Island’s SS14 Collection for Menswear and Womens wear exclusively on, Indian consumer will have access to its new and original fashion styles which are globally renowned. We will continue to make global fashion accessible to Indian consumer by launching Indian and International fashion brands for our discerning customers.”

Josie Roscop, River Island Marketing Director, added: “We see India as an important milestone in our global expansion and a market with ample opportunity for growth. Indian consumers have a strong tilt towards fashion brands and global trends. We are especially delighted that we are entering the country with, India’s favourite and leading online fashion store, offering extensive and exclusive collection to its audience. Through e-commerce platform we want to make our brand accessible to a larger audience. We’re confident that River Island’s quality and versatile style will be well received here.”

River Island womens wear is priced from Rs 1,090 to Rs 7,990, while menswear is priced from Rs 1,390 to Rs 7,990. Shoes are priced bewteen Rs 2,490 and Rs 5,990 and accessories fall in the range of Rs 590 to Rs 7,690.

River Island is a family owned UK based international brand. offers products from around 1,000 international high-street brands.

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