Home Fashion Esha Gupta: New Face for Yepme SS’14 Collection

Esha Gupta: New Face for Yepme SS’14 Collection


Yepme has launched a new TV ad featuring popular model and actor Esha Gupta. The company believes that this ad is sure to entice the young and hip because of the obvious draw of star power.The ad is a short clip that features Gupta changing from one outfit to the other with boxes of Yepme on her bed. The outfits she breezed through ranged from casual to sexy and sultry. It turns out that Gupta was preparing for a date with her sweetheart. The ad featured clothes, shoes and fashionable bags.At the end of the TV ad, Gupta’s sweetheart appears and he too had his top changed with a click of a button. The ad shows how easy it was to browse and shop for clothes online via Yepme. Gupta was shown shopping using her mobile phone, and the process was no simpler than clicking or tapping the preferred item and proceeding to the checkout.While opening its doors to much more modern clothing. Yepme.com still honors the traditional customs and beliefs espoused by Indian women. The online store also offers traditional clothes such as sarees for women as well traditional garb for men.

Having Esha Gupta as one of their endorsers and models the company offers shoppers the opportunity to buy clothes which are handpicked by Esha Gupta in the 2014 women’s collection of Yepme.