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Ludhiana-based company Blueman collection is manufacturing a wide range of fabric jackets, coats, etc. The company has made tremendous progress in all its sphere of activities. Blueman is a established brand in the domestic market with a constant attempt to keep pace with the fast changing trends in men’, women and kids fashion wear.

Brand mantra: Life is in the details

Product Assortment: Jacket, coat (semi-formal and formal), mufflers for men, women and kids of all age group

The targeted towns/cities in the next couple of year: 250 Cities in India

Target consumer: Upper middle and higher class of all age group

Turning point(s) in my brand’s life, and why?: Quality and different style

Growth percentage: 15 per cent

Any strategy change: More spread

Retail presence and number of EBOs/MBOs added in 2013: Total 450 MBOs, about 50 new MBOs added

Expansion/extension/diversifi cation plan(s): To manufacture complete range of fashion wear by 2015 by exploring new categories

New Territory / Region Added: Already present Pan India